Tom Hartley, Carterwood
Tom Hartley
Managing Director

As managing director, Tom is part of the senior leadership team responsible for running and growing the business, building long-lasting relationships with our clients, and raising Carterwood’s profile in the sector. Tom joined Carterwood in 2010 and is a qualified chartered surveyor with over 10 years’ experience in the social care sector.

Tom works closely with Carterwood’s clients to assist with commercial due diligence, obtaining planning permission, improving the performance of existing services, and setting future strategy for groups and portfolios. More recently this has extended to growing the subscriber base of Carterwood’s online platforms for assessing elderly care home and retirement living markets – Carterwood Analytics.

These powerful platforms give operators, developers, investors, and advisers instant access to high-level market data. Subscribers can access detailed supply, demand, wealth and fee data for every elderly care market in Great Britain and vital data to assess the viability of new retirement living schemes quicker, improve sales velocity, and maximise sale/resale rates. Carterwood is a multi-award-winning consultancy dedicated to health and social care market analysis, acting for 85% of the top 20 elderly care home group operators and 80% of retirement living operators.

Its team of sector specialists provide independent, expert analysis that helps operators, developers, and investors to improve decision-making within the elderly care home and older people’s housing sectors. Carterwood is revolutionising and challenging the norm, driven by core values of ‘do it right’, ‘never stand still’, ‘be brave’ and ‘no politics’ and a genuine passion for innovation.