2021's programme was curated in close collaboration with senior peers from within the Later Living property industry.
Featuring case studies and panel discussions, this agenda offered attendees actionable, real world insights.
As we reflect on 20 years on from the Housing for Older People’s Strategy, what future policy can the sector expect? Will policy change on a wider scale to support demand for older people housing? And what reforms across planning, social care and finance, are needed to support growth?
An interview with Tricia Cusden, Founder & MD, Look Fabulous Forever
The pandemic has sped up change in real estate and investors are looking to disinvest from their core portfolio into alternatives. Coupling this with the vast under supply to meet the needs of the ageing population, we’ll explore what investment changes could mean for the later living sector, set out the market outlook for the year ahead and beyond, and examine national and regional opportunities.
How can we shape the image of senior living as an aspirational destination point?
The baby boomer generation are starkly different to ‘the silent generation’ before them, an affluent generation with a preference for the finer things in life. But what does that mean for their later life priorities and how have these changed as we emerge from the pandemic? How can the sector showcase their diverse offering and shift perception of later living?
How can the sector ensure it has the right investment models to support growth? Customers want a suite of options from rental to shared ownership. As leasehold reform brings an end to ground rent, what could the shape of the market look like in the future?
Drawing on insights from a book he co-authored, titled ‘The 7 Myths of Middle Age – Implications for Marketing and Brands’, Crispin will share some observations on how to market more effectively to the ‘experienced generations’ as he prefers to call them.
- Why businesses miss a big commercial opportunity by often defaulting to a definition of ‘over-50s’
- How academia has given us an insight in to the reasons behind this – why we’re wired to stereotype people and the dangers of stereotyping older generations
- Myths surrounding middle age and why they need to be shattered including the trope that digital engagement amongst the ‘experienced generations’ is low
The presentation concludes with specific suggestions for how to leverage the implications for brands, gain better insights and market more effectively.
It is supported by a blend of real-market examples, primary research findings and academic insights.
With the gap between supply and demand continuing to grow, the sector needs to find more innovative ways to secure investment. The panel will explore the banks’ appetite for investment and debt in later living models and the dynamic within the sector; as well as consider how to exit once a portfolio of buildings has completed, what are the conditions and the return?
TV presenter, producer and best-selling author of The Thursday Murder Club, Richard joins us to reflect on his own experience of visiting an affluent retirement village, the inspiration for his first book.
Choose from one of the roundtable hot topic discussions that will run concurrently.
These sessions will be hosted by our skilled and charismatic speakers mediating each roundtable.
Please note, there will be a capped amount of people attending each session, so make sure you check through the topics below and choose the most suitable for you.
This is on a first come, first served basis!
1 - Technology Transforming the Aging Process
Hosted by: Mark Wilkinson, Partner / Residential Sector Lead, Hoare Lea
2 - Speed, sustainability and savings: Is offsite manufacturing the answer to challenges in later living?
Hosted by: Paul Foster, Executive Chair of Castleoak
3 - Delivering flexibility and choice
Hosted by: Michael Voges, Executive Director, ARCO
4- Unlocking the retirement opportunity in a post pandemic world
Hosted by: Kevin Beirne, Director of Retirement, Octopus Real Estate
Jamie Bunce, Chief Executive Officer of later living operator, Inspired Villages will discuss the opening of the UK’s first net-zero carbon retirement community, Millfield Green, and how green progressions in the retirement property sector will be hugely important as we look towards achieving the government’s net-zero targets in 2050, as well as the steps that can be taken to positively shape the sustainability agenda within the property industry.
From responsible business to consumer appetite, how should the sector move forward with the pressing issue of sustainability and what does good look like? As investors and consumers continue to show a preference for positive impact and legacy, and carbon neutral communities take shape, we consider what the Environment Bill will mean for development in general and specifically for the later living sector. What do developers and operators need to consider as they move forward on their net zero journey?