Q&A with Amanda Nurse
At the Later Living Conference 2025, Amanda Nurse will lead a panel focused on accelerating sales in the retirement living sector. She’ll discuss innovative strategies, including pricing transparency, digital tools, and changing perceptions to drive earlier engagement. Attendees can expect practical insights to tackle key challenges like affordability and workforce shortages, shaping the future of later living.
Q: What excites you most about speaking at the Later Living Conference 2025?
It's great to have so many people in the same room who really care about how we take retirement living to take it to the next level. The sector is at a turning point, and this event brings together the key players who can drive real change. Specifically, I'm looking forward to discussing how we can rethink sales strategies to accelerate sales velocity and ensure we think creatively about the future.
Q: Why is this event important for professionals in the sector?
Later living is evolving rapidly, with policy changes, investment shifts, and customer expectations all moving at pace. This conference provides a crucial opportunity for industry leaders to come together, share insights, and collaborate on solutions. Whether it's tenure reform, investment strategies, or improving customer engagement, the discussions here will help shape the sector's future.
Q: What key insights or takeaways can attendees expect from your session?
The panel that I am chairing will focus upon what we need to do differently to jumpstart sales and accelerate sales velocities.
- Addressing pricing transparency and affordability challenges.
- Leveraging digital tools and AI to streamline the sales process.
- Changing perceptions of later living to encourage earlier engagement.
It will be a solutions-focused discussion, aimed at giving operators and investors actionable takeaways to improve sales velocity.
Q: What do you see as the biggest challenges currently facing the later living and care sectors?
One of the biggest challenges is shifting perceptions many people over 80 still do not understand the UK model. This impacts sales cycles and occupancy rates. Affordability is another key issue, especially for the middle market, which remains underserved. Additionally, the ongoing workforce shortage in care and hospitality presents a major hurdle to delivering high-quality services.
Q: Can you share a sneak peek of what you'll be discussing at the conference?
I will be raising questions with the panellists around how we can rethink sales strategies to drive faster decision-making and improve occupancy rates. The goal is to move beyond traditional sales approaches and create a more engaging, seamless experience that encourages earlier commitment from potential residents.